Account rebuild · SEO · PPC strategy
From $400/day to a #1 Best Seller badge
April 2024 – December 2024
Stuck at $400 a day, barely breaking even, and virtually invisible in search. We rewrote the listings, focused the campaigns, and drove the product to a #1 Best Seller badge.
The challenge
- Sales were stuck at just $400/day and the product was barely breaking even.
- Rankings were awful — the listing was virtually invisible in search.
- Campaigns were chaotic, with no targeting, no structure, and no traction; ACoS and TACoS were both rising.
What we did
Rewrote the listings
Rebuilt the listings around high-converting keywords and upgraded images and positioning so the page could convert the traffic we sent it.
Focused the campaigns
Built tightly focused campaigns to drive efficient traffic, cutting the weak targeting and ad waste that were draining the budget.
Boosted CTR with content
Deployed video ads and unboxing content to lift click-through and warm up the algorithm while gathering search data.
Targeted the badge
Targeted the top category keywords specifically to reach #1 and secure the Best Seller badge.
The results
The product went from invisible to a #1 Best Seller badge in six months, with weekly sales up 360% and both ACoS and TACoS down.
Profit tripled over the same period as organic rank and paid efficiency compounded.
“Chaos to total control.”
Results reflect a specific client engagement and are shared with the client's permission. Individual results vary and are not guaranteed. Amazon, Amazon Advertising, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
How we did it
Want results like these?
Trafflux is an Amazon SPN Verified Service Provider. Get a free audit or talk strategy with a founder.