Advertising
Amazon PPC Management
Sponsored Products, Sponsored Brands, and Sponsored Display, managed as one system and built to control ACoS and turn spend into profitable, repeatable revenue.
Most Amazon accounts don't have an advertising problem. They have a structure problem. Budget leaks across duplicate keywords, auto campaigns quietly eat into your exact-match performance, and bids get set once and then forgotten. We rebuild your PPC around a clean campaign structure where every keyword, match type, and placement has a defined job, so your spend flows to the search terms that actually convert.
We run the full Sponsored ads stack. Sponsored Products captures existing demand, Sponsored Brands holds your presence in the category, and Sponsored Display handles defense and re-engagement. Each one is tuned to a stage of the funnel instead of being run as its own silo, and that is what keeps your blended TACoS trending down as you scale.
Optimization is continuous, not monthly. We pull converting search terms out of auto and broad campaigns into tightly controlled exact campaigns, negate the waste, and adjust bids against real placement and time-of-day data. The account gets more efficient the longer it runs instead of hitting a ceiling.
A founder leads and manages your account, so you're never handed to a junior after the discovery call. You get senior judgment on the calls that actually matter: when to push for rank, when to protect margin, and when to let a competitor overspend.
What's included
Campaign architecture
A rebuilt, logical structure where auto and broad discovery feeds controlled exact campaigns, cleanly separated by product, intent, and match type.
Bid & placement management
Continuous bid tuning against placement, search-term, and dayparting data, so spend follows conversions instead of vanity clicks.
Search-term harvesting
We promote converting terms into exact campaigns and negate the wasteful ones, on an ongoing cycle.
ACoS & TACoS control
Targets set against your margin and growth goals, with blended TACoS as the real number to watch rather than in-campaign ACoS alone.
How it works
- 01
Audit
We map your current structure, the wasted spend, and the keywords already carrying your revenue.
- 02
Rebuild
We stand up a clean campaign structure where every campaign and match type has a defined role.
- 03
Optimize
Daily bid, search-term, and placement work compounds efficiency week over week.
- 04
Scale
Once efficiency is stable, we expand into new keywords, ASINs, and ad types to grow profitable volume.
Why Trafflux
- Amazon SPN Verified Service Provider
- Founder-led, so senior strategy runs your account
- We manage to blended TACoS, not vanity ACoS
Frequently asked questions
What does Amazon PPC management include?
Full management of Sponsored Products, Sponsored Brands, and Sponsored Display, run as one system instead of three separate silos. We start by rebuilding your campaign architecture so auto and broad discovery feeds clean, controlled exact campaigns, each with a defined role by product, intent, and match type. From there it's continuous work: daily bid and placement tuning against real search-term and dayparting data, ongoing search-term harvesting to promote what converts and negate what wastes spend, and reporting built around your ACoS and TACoS targets rather than vanity metrics. A founder manages the account directly, so the person deciding when to push for rank, protect margin, or let a competitor overspend is the same person who set your strategy in the first place.
How is PPC priced?
Pricing scales with your monthly ad spend and growth goals instead of a flat fee, so what you pay stays proportional to the size and complexity of the account we're running. A brand spending $10k a month on ads isn't quoted the same way as one spending $80k. We set the structure after reviewing your current spend, catalog, and objectives, the same way our overall pricing works: tiers start at $1,500 a month for brands up to $50,000 in monthly revenue, scale to $2,500 a month through $250,000, and move to 1% of managed revenue above that. Because a founder runs your account, the person quoting the price is the same person accountable for the results tied to it.
How quickly will PPC improve?
Campaigns usually stabilize within the first few weeks, once they've gathered enough clicks and conversions for the system to optimize against. Early on, the account is deliberately in a learning phase: we're testing keywords, placements, and bids to generate the signals that later targeting decisions depend on. Once the first few optimization cycles run, you'll typically see visibility improve and blended ACoS start drifting toward target as we cut wasted spend and move proven search terms into tighter, controlled campaigns. Most brands see the trend clearly by the second or third month, once search-term harvesting and bid tuning have had a few cycles to compound. We don't change everything daily chasing noise. A steady optimization cycle gets an account to its efficient, scalable state faster.
Related services
Ready to scale on Amazon?
Trafflux is an Amazon SPN Verified Service Provider. Get a free audit or talk strategy with a founder. No pitch, no pressure.