Account rebuild · SEO · PPC strategy
300% profit surge in 60 days
December 2025 – January 2026
Confusing variations, bloated overlapping campaigns, and margins under 3% most months. We restructured the account around clarity and turned scattered spend into scalable profit.
The challenge
- Product variations were confusing and poorly named, so shoppers couldn't tell options apart.
- Bloated, overlapping campaigns fought each other and fragmented the budget; every child ASIN was being advertised.
- Profit sat around $5K–$6K on 5–8% margins, with total marketing cost at 61–65% and inconsistent ranks.
What we did
Fixed variation clarity
Repackaged variations with compact naming — size, piece count, and material clearly stated — so shoppers understand the option set at a glance and friction drops.
Focused the spend
Instead of pushing every child ASIN, we advertised only the highest-converting, highest-CTR child and let the strongest SKU pull ranking for the parent. Focus creates force.
Clean keyword control
Rebuilt bloated campaigns to one campaign, one keyword, one match type, one ASIN — no overlaps, no cannibalization, precise bid control.
Built ranking infrastructure
Set up rank-tracking and data tooling to monitor keyword positions daily and treat ads as rank accelerators tracked like assets, not expenses.
The results
The account posted its first $17K+ profit month in a year — roughly a 300% jump over the prior month — and held profitability through the following months.
Margins moved from single digits to the high teens as total marketing cost fell by more than half.
“Clarity beats complexity.”
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How we did it
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