Account rebuild · SEO · PPC strategy
$2.67M in Amazon revenue over 6 months
October 2024 – July 2025
A brand with falling sales and no clear cause came to us spending $27K a week at 38%+ TACoS. We rebuilt the account from the ground up and turned chaos into total control.
The challenge
- Sales were falling fast with no clear cause, and the account was bleeding budget.
- Ad spend sat at $27K per week against a 38%+ TACoS.
- Campaigns had no real structure or strategy — high ACoS, rising TACoS, sliding sales.
What we did
Rebuilt campaign structure
Stood up structured campaigns with proper naming and split match types, and launched hundreds of tightly targeted campaigns in place of the chaos.
Paused the waste
Paused the chaotic legacy campaigns and ran temporary autos to gather clean data while the new structure took hold.
Fixed the listings
Identified underperforming SKUs and rebuilt their listings with fresh Amazon SEO so paid traffic actually converted.
Weekly optimization
Layered in broad-match plus product and category targeting, then optimized every week against real performance.
The results
Within six months the account went from bleeding budget to $2.67M in revenue, with sales up 46% on less ad spend and both ACoS and TACoS down.
Seven products earned the Amazon's Choice badge as organic rank and conversion strengthened together.
“Chaos to total control.”
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How we did it
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